Playlist Pitch
A Playlist Pitch is the act of submitting a song to curators of official or independent playlists on streaming platforms, hoping to secure placement and increase discoverability.
In the streaming era, playlisting is one of the most powerful drivers of music discovery and growth. A Playlist Pitch involves presenting a song to a playlist curator with the aim of convincing them to add the track to their playlist. This can be done through official channels (e.g., Spotify for Artists' submission tool for editorial playlists) or by directly contacting independent curators. A successful pitch typically includes a compelling description of the song, its genre, mood, and target audience, along with relevant metadata and a link to the track.
Securing a spot on a popular playlist can lead to a significant surge in streams, increased visibility, and exposure to new audiences. However, the playlist landscape is highly competitive, and curators receive thousands of submissions daily. A strategic Playlist Pitch requires understanding the specific aesthetic and audience of each playlist, tailoring the pitch accordingly, and ensuring the song's quality and metadata are impeccable. It's a crucial component of any Release Strategy aimed at maximizing streaming performance.
An artist releases a new indie-pop track. They would then pitch this track to Spotify's editorial team through their artist dashboard, and also reach out to independent curators of popular indie-pop playlists on Spotify and other platforms, hoping to get their song featured.
melabel's Campaigns feature can help you organize your Playlist Pitch efforts, allowing you to track submissions, manage follow-ups, and integrate with your Release Calendar to ensure timely outreach for your new Releases.