Promotion is the hardest part — and the most disconnected.
You drop a single on Friday. But the Instagram posts were scheduled in Buffer last Tuesday. The pre-save link lives in Linkfire. The campaign tasks are in a Notion doc. The release email went out through Mailchimp. And your website still shows last month's release.
Every tool does one thing. None of them know about each other. You end up being the integration layer.
Promotion & Outreach puts campaigns, social scheduling, your website, and smart links inside the same workspace where you plan and distribute. When you release music, your promotion tools already know.
The Tools
Four tools. One promotion workspace.
Everything you need to promote a release — without switching apps.
Connected
Promotion works better when it knows your music.
Every tool in your promotion workspace is connected to the rest of melabel. No copy-pasting. No syncing. It just knows.
- Smart Links auto-generate for every release
- Campaigns templated to your release date
- Social posts reference actual release metadata
- Campaign performance in one dashboard
- Smart link clicks tracked by source
- Website traffic tied to release activity
- Campaign milestones on one shared calendar
- Social schedules synced to release dates
- Deadlines visible across the whole team
I cancelled Buffer, Linkfire, and my Squarespace subscription. melabel does everything they did, and it actually knows about my releases.
Independent Artist & Producer